ï»?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 【图文】西安画册制作厂家分享新理念形成因素_西安彩页制作的功能_西安印刷åŽ?/title> <meta name="Keywords" content=""> <link href="/template/YXX0076/css/style.css" type="text/css" rel="stylesheet"> <link href="/template/YXX0076/css/animate.css" rel="stylesheet" type="text/css"> <link href="/template/YXX0076/css/base.css" rel="stylesheet" type="text/css" /> <link href="/template/YXX0076/css/main.css" rel="stylesheet" type="text/css" /> <script type="text/javascript" src="/template/YXX0076/js/jquery1.42.min.js"></script> <script type="text/javascript" src="/template/YXX0076/js/foucsbox.js"></script><!--banner--> <script type="text/javascript" src="/template/YXX0076/js/base.js"></script> <script type="text/javascript" src="/template/YXX0076/js/wow.min.js"></script> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> </head> <body> <div 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target="_blank">西安汉城印务òq¿å‘Šå…¬å¸</a>是国内提ä¾?b><a href="http://www.zhixieh.com/" target="_blank" style="font-weight:bold">西安彩页制作</a></b>½{‰äñ”品和服务的知名公司,ç‰ÒŽ­¤ä¸ºå¤§å®¶ä»‹¾lè¿‡è¯¥å…¬å¸ç›¸å…³çš„内容åQŒäº’相学ä¹?<p style="text-indent:2em;"></p><p style="text-indent:2em;">包装设计的发展过½E‹ä¹Ÿæ˜¯åŒ…装理å¿ëŠš„发展历程åQŒæ¯ä¸€ä¸ªæ—¶æœŸçš„包装都有光™²œæ˜Žçš„时代烙印。包装理å¿ëŠš„发展åQŒä¹Ÿåæ˜ å‡ÞZº†äººç±»æ–‡æ˜Žä¸Žç§‘技的发展。新产品的äñ”生、消费åŞ态的改变、商业流通的发展、新材料的涌玎ͼŒç”Ÿäñ”工艺、技术的改进åQŒå¸‚åœø™¥é”€çš„发展等都会促进新的包装理念产生。甚至äh们的生活观念、审¾ŸŽæƒ…­‘£çš„改变也会对包装理念äñ”生媄响。充分了解包装新理念的åŞ成因素,对于在设计中准确把握设计的精髓,设计½W¦åˆæ—¶ä»£ç‰¹è‰²ã€æ¶ˆè´¹è€…欢˜qŽçš„包装有着重要的意义ã€?/p><p style="text-indent:2em;">一、新产品技术需求的因素</p><p style="text-indent:2em;">随着人类文明的进步,æ–îCñ”品不断出玎ͼŒæœ‰äº›æ–îCñ”品所涉及的是人类以前ž®šæœªæ¶‰åŠåˆ°çš„新领域。比如说微电子、超å¯ég½“、生物基因制品、纳¾c³äñ”品等。这些新产品对包装设计本íw«ä¹Ÿæå‡ºäº†æ–°çš„挑战,如何保护、保存这些äñ”品,如何让它们安全地˜q›äh‹¹é€šé¢†åŸŸï¼Œåˆå¦‚何能在商业销售中取得成功。这些新的课题促˜q›äº†åŒ…装¾l“构、新材料、视觉传递等斚w¢çš„不断更æ–îC¸Ž˜q›æ­¥åQŒä»Žè€Œé€‚应æ–îCñ”品和时代的需要ã€?/p><p style="text-indent:2em;">二、消费理念发展的因素</p><p style="text-indent:2em;">包装设计是äؓ消费者服务的åQŒä»Žæ¶ˆè´¹è€…ä‹É用、喜好的角度考虑是包装设计最基本的出发点。因此,消费理念的变化对包装设计理念产生着重要的媄响。进入科技信息飞速发展的今天åQŒç”Ÿ‹zȝ†å¿µå’Œæ¶ˆè´¹ç†å¿µéƒ½å‘生了极大的变化。从20世纪包装的发展来看,像pop式包装、便携式包装、易拉罐、压力喷雑֌…装、真½IºåŒ…装等的出玎ͼŒæ— ä¸€ä¸æ˜¯æ¶ˆè´¹éœ€æ±‚所å¯ÆD‡´çš„结果。如今网¾lœæ—¶ä»£å·²æ¥äÍåQŒäº’联网¾l™äh们的生活带来了极大的方便åQŒç½‘上交易、网上购物等新的消费形态也渐渐被越来越多的人所接受。随着¾|‘络的普及和相关¼‹¬äšg技术的˜q›æ­¥åQŒåŒ…装设计随之而来也必ž®†é¢ä¸´æ›´å¤§çš„改变ã€?/p><p style="text-indent:2em;">三、流通发展的因素</p><p style="text-indent:2em;">‹¹é€šæ‰‹ŒD늚„çŽîC»£åŒ–可以ä‹É世界逐渐地“变ž®â€ï¼Œå¦‚今åQŒäh们可以在商场里买到来自世界各地的商品åQŒå¦‚从美国来的牛肉、法国来的水果、挪威来的三文鱼½{‰ã€‚这些都依赖于流通领域的高效率和先进的包装运输水òqŸë€‚èåN易的国际化是çŽîC»£½C¾ä¼š¾læµŽå‘展的特点,包装设计行业也要适应˜q™ç§å›½é™…发展的趋åŠÑ€‚特别是中国加入WTO以后åQŒæµé€šæ°´òqŒ™¦é€‚应国际çŽîC»£è´¸æ˜“的需要,包装设计在其中è“v着举èƒö轻重的作用。包装要使商品在‹¹é€šä¸­ä¸å—气温、干æ¹Ñ€æŒ¤åŽ‹ã€æŒ¯è¡ã€å…‰ç…§ã€è…èš€çš„媄响,˜q˜è¦é€‚应çŽîC»£æ ‡å‡†åŒ–的集装、存储、运输以提高效率。这些都需要设计äh员拿出更加严谨科学的设计æ–ÒŽ¡ˆåQŒåŒ…装材料和包装¾l“构的应用更要科学合理ã€?/p><p style="text-indent:2em;">四、市åœø™¥é”€å‘展的因ç´?/p><p style="text-indent:2em;">市场营销是立­‘³äºŽæ¶ˆè´¹å¿ƒç†åŸºç¡€ä¸Šçš„销售科学。在‹È€çƒˆçš„ 市场竞争中,ç”׃ºŽæŠ€æœ¯çš„˜q›æ­¥å’Œå¸‚场的逐步规范åQŒæ¶ˆè´¹è€…仅从äñ”品质量上已经不容易分出高低,在这¿Uæƒ…况下åQŒæ‹¿ä»€ä¹ˆåŽ»è¯´æœæ¶ˆè´¹è€…å‘¢åQŸå¿…™åÀL‰¾åˆ°è‡ªå·±å•†å“çš„个性所在,即与别äh的不同之处,或者是创造出˜q™ä¸ªä¸åŒä¹‹å¤„òqŒ™£…无线胶订联动¾U¿è£…机量调查西安åQ?a target="_blank" href="http://www.zhixieh.com/news/730.html"><b>西安ç”Õd†Œåˆ¶ä½œ</b>厂家分äín新理念åŞ成因ç´?/a>说白了就是要扑ֈ°å•†å“çš„独特卖炏V€?/p><p style="text-align:center;"><img alt="【图文】西安画册制作厂家分享新理念形成因素_西安彩页制作的功èƒ? src="http://cmsimgshow.zhuchao.cc/22512/201911151429416982251294538.jpg?path=www.zhixieh.com/uploads/cp/201911151429416982251294538.jpg" /></p><p style="text-indent:2em;"> <span style="color:#0020FF;">更多¾cÖM¼¼æ–‡ç« </span><span style="color:#0020FF;">åQ?/span></p> <p style="text-indent:2em;">  彩页设计的优ç‚ÒŽ˜¾è€Œæ˜“见:</p><p style="text-indent:2em;">  1.彩页设计不同于其他传¾lŸå¹¿å‘Šåª’体,它可以有针对性地选择目标对象åQŒæœ‰çš„放矢,减少‹¹ªè´¹ã€?/p><p style="text-indent:2em;">  2.彩页设计是对事先选定的对象直接实施广告,òq¿å‘ŠæŽ¥å—者容易äñ”生其他传¾lŸåª’体无法比拟的优越感,使其更自ä¸Õd…³æ³¨äñ”品ã€?/p><p style="text-indent:2em;">  3.一对一地直接发送,可以减少信息传递过½E‹ä¸­çš„客观挥发,使广告效果达到最大化ã€?/p><p style="text-indent:2em;">  4.不会引è“v同类产品的直接竞争,有利于中ž®åž‹ä¼ä¸šé¿å¼€ä¸Žå¤§ä¼ä¸šçš„正面交锋,潜心发展壮大企业ã€?/p><p style="text-indent:2em;">  5.可以自主选择òq¿å‘Šæ—‰™—´ã€åŒºåŸŸï¼Œç‰|´»æ€§å¤§åQŒæ›´åŠ é€‚应善变的市场ã€?/p><p style="text-indent:2em;">  6.惌™¯´ž®Þp¯´åQŒä¸ä¸ºç¯‡òq…所累,òq¿å‘Šä¸ÖM¸å†è¢«â€œæ‰‹å¿ƒæ‰‹èƒŒéƒ½æ˜¯è‚‰åQŒåŽšæ­¤ä¸å¿ï¼Œè–„彼难äؓ”困扎ͼŒå¯ä»¥ž®½æƒ…赞誉商品åQŒè®©æ¶ˆè´¹è€…全方位了解产品ã€?/p><p style="text-indent:2em;">  7.内容自由åQŒåŞ式不拘,有利于第一旉™—´æŠ“住消费者的眼球ã€?/p><p style="text-indent:2em;">  8.信息反馈及时、直接,有利于买卖双方双向沟通ã€?/p><p style="text-indent:2em;">  9.òq¿å‘Šä¸Õd¯ä»¥æ ¹æ®å¸‚场的变化åQŒéšè¡Œå°±å¸‚,对广告活动进行调控ã€?/p><p style="text-indent:2em;">  10.摆脱中间商的控制åQŒä¹°å–双方皆大欢喜ã€?/p><p style="text-indent:2em;">  11.彩页设计òq¿å‘Šæ•ˆæžœå®¢è§‚可测åQŒå¹¿å‘Šä¸»å¯æ ¹æ®è¿™ä¸ªæ•ˆæžœé‡æ–°è°ƒé…å¹¿å‘Šè´¹å’Œè°ƒæ•´å¹¿å‘Šè®¡åˆ?/p><p 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